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The Connected Office video on BMW USA shows the ability to have two phones (I think they said up to 4) connected via Bluetooth at the same time. One designated as primary that could make and receive calls and one designated as secondary that could only receive. One iPhone and one Blackberry. The message info came only from the primary. One of the two could be designated for music streaming.
Both couldn't be in the snap-in holder at the same time, so that seems to confirm at least that part isn't required for Bluetooth connectivity. The user swapped the "primary" phone w/o swapping the phone out of the holder, changing which one made calls and displayed calendar and message info through the Office feature.
The info blurb on the Smartphone Integration says that it allows display of album art when playing music from the device. Don't know if that means the other cable connection doesn't provide that ability, or if they both do.
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