That's kinda ridiculous. When I bought my 330i in 2006 I went with all the packages and ended up paying about $61k for it. The options are always over priced and they make pretty decent margins on those. Not to mention the fact that, in hindsight, I didn't need most of them.
I was a bit more strategic this time with minimal options on a xDrive28i. They ended up giving me $1800 off sticker.