Quote:
Originally Posted by Kevin - Florida
I did not have any success in getting much of a discount. I bought an X3 off the lot that another person did not pick up after it was custom-ordered. There are very few reasons for the dealers to offer discounts at this time. Perhaps after the middle of the year when demand starts to slacken.
BMW is also running some major ad campaigns on the X3 here in Florida. I have seen numerous commercials and a ton of print advertising.
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Someone with a marketing mindset can shoot holes in this ... but it's usually a supply issue when manufactures advertise. If there's truly more demand than supply, why advertise? Save that money spent on ads, and insist on MSRP, because everyone wants one. If the dealers in Fla. are not dealing, there's something artificial going on with them. Ask 'em why they're advertising if they expect to be getting MSRP and no negotiating.