Quote:
Originally Posted by SCOTT26
The X6 is far from failure.
X6 exceed initial projections of first two years sales by selling twice initial projection of 80,000 units instead of projected 40,000 units.
This is significant because X6 is a low volume niche model.
The X6's success is why competitors are in the final stages of development of their Sport Activity Coupe model because initially expected as the largest market for the X6- The US is actually the fifth largest market.
Its success in China and Russia , Brazil and the Middle East is why manufactures are pushing forward their competitors.
Now we bring the X4 again ahead of our competitors.
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Thanks for furthering my thought and point. Really frustrating to keep reading comments asking "why?" or reading "pointless". Maybe theres a clear alternative for BMW to make money
on their own that I'm not seeing. I'm curious to read/hear those who are complaining, their thoughts on how BMW can compete on a global scale against Mercedes and Audi.