Originally Posted by Lemon Jelly M3
But.. 1,3,5 are already better than the competitors?
Says who? 1-Series yes, 3-Series no longer the runaway winner, and 5-Series, I would not say is better than the A6 or E-Class. 7-Series, forget it. In that segment it's clearly behind the A8 and definitely behind the upcoming S-Class.
It's not like in years past where you can say, I would pick any BMW over it's competitors. There's a decision that needs to be made because no one marque is stronger than the others - not anymore.