Well in our case the X3 is our main car - but we traded in wife's car to get it and it was her idea as she had driven an X5 while on a ski holiday. She loved it and enjoyed the higher vantage point, and the power! (So its in her name!)
So we went to look at an X1 (nice but expensive with extras) X5 was too big and too expensive so went went for a good spec X3 for us (standard sound/ no gps / no xenons) - electric seats clinched it as Im 6ft and her indoors is 5ft and with profiles its a breeze!
Re colour choices - well we both prefer the lighter interior and the alpine white is a great colour (at no extra cost).
I like the "red" options myself but her indoors would not go for that!!!
BMW X3 (F25) xDrive20d SE . . Alpine White. . Oyster Leather . . 8 Speed Servotronic. .RFTs. . High Beam Assist. . Electric Seats . . DAB Radio. .USB/Bluetooth