Originally Posted by phillye30fanboy
yeah, cus the X6 was SUCH a hit. stop trying to appeal to the masses. change your marketing, not your lineup. if that fails, then change it.
Actually, if you look at the type of car it is and the price tag associated with it, the X6 has been a success for BMW. As of June 2012, BMW stated they sold 150,000 worldwide since 2008. That's about 37,500 units per year. Personally I think that's good for a vehicle that was never meant to be a volume seller in the first place.