Originally Posted by pokerface
those are the roof rails. they are about $150 from the factory .. but installing them as an accessory is much more costly (have to go through the headliner)
You are somewhat correct. The plain, black. matte ones are just slightly over 200 USD (a piece). The satin silver and the high gloss black (SW-HGL) are just under 300 USD (a piece). And yes, there is a bit of labor involved.
Ps. If anybody wants, I will be swapping mine for the high gloss blacks (currently backordered) as soon as they are available and will have a pair of satin silver (aluminum) ones for sale. PM me if interested.