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      01-13-2012, 12:53 PM   #36
WilliCO's Avatar

Drives: 2013 F10 535 xDrive MSport
Join Date: Jan 2012
Location: Denver

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Originally Posted by Thud View Post
The basic formula seems to be:

1) Take an existing SUV platform and reduce the rear headroom and cargo capacity
...for customers who prioritize style over utility. Exactly. It may not appeal to you, but BMW thinks it appeals to someone.

Everyone has their own spot on the continuum; otherwise why don't we all just buy white minivans? They have way more headroom and cargo capacity.

I'm not really trying to be facetious; think about the mainstream car press' opinion of the X5 - sporty, but way less room than its competitors. I just think it's all about reading the target demographic.

I predict the X4 will do better than the X6 - similar design appeal, comparable performance, much better price point. We already know space isn't a big deal to these buyers.
2013 535i xDrive M-Sport | 2005 545i Sport (Retired and missed) | 2001 X5 3.0 Sport (Retired)